THE CLAW™ COOLER
Worst thing that can happen at a party? Running out of booze.
Enter the world’s first tech-enabled Claw™ Cooler—a revolutionary cooler that texts you when you’re low on Claws and lets you refill with a tap. We created a limited-edition cooler packed with a cellphone tower, Bluetooth speakers, temperature control, and a high-tech display. With T-Pain and a Doordash collab, we made sure no cooler ran empty this summer.
Two weeks post-launch, the impact was massive:
150K+ sign-ups to our loyalty program
+23% sales increase on Doordash
7M views on launch day
500.7M+ reach
