My work thrives at the intersection of new media and pop culture. With deep expertise on both the agency and in-house sides, I take pride in pushing brands toward bold, original work that breaks new ground.
I began my career at Wieden+Kennedy in Portland, cutting my teeth on campaigns for major brands like Dodge, Chrysler, and Coca-Cola’s Make It Happy Super Bowl campaign. I also worked in the Shanghai office, helping win global pitches and establish the same level of creative excellence as W+K’s flagship office.
As Creative Director at B-Reel, I was tasked with launching their first creative office in NYC, working with clients like Google, Converse, and Forever 21. I collaborated closely with Google on multiple global campaigns: ranging from a Star Wars partnership to award-winning photography that remains a staple across all Google hardware wallpapers.
In 2018, I moved in-house to demonstrate the transformative power of creativity from within. At Burrow, a DTC furniture startup, I built the creative department from the ground up, overseeing brand and social media campaigns, influencer marketing, e-commerce creative, and even the design of experiential retail stores in Soho and Chicago.
In 2019, I joined Lyft, where I led the Creative Brand Studio for over three years before launching the company’s first Entertainment & Culture Creative Division, driving work that resonated in pop culture and with Gen Z audiences.
In 2023 I led the creative for the White Claw business at newly established agency VCCP US, focusing on cultural ideas, brand activations, and the intersection of social and entertainment.
Most recently, I joined the team at Mojo Supermarket to continue leading clients with work that defines the now. I've been working on brands like Diablo, Pinterest, Hyundai, TikTok and Lululemon, pushing them toward culturally relevant and impactful creative.
My work has been internationally recognized by Clio, One Show, Cannes Lions, The Shorty Awards, Communication Arts, and The Webby Awards, among others. In 2016, I was named one of the 30 Under 30 Most Creative People in Advertising, and in 2022, AdAge recognized me in their 40 Under 40 list for Marketing & Media.
I’m Italian, once lived in Japan, and always travel with my tennis racquets. Also, I love German shorthaired pointers.