When Forever 21 launched Riley Rose, a new beauty brand and concept store in LA, we let the city define her—literally. In LA’s most Instagrammed neighborhoods, we created a series of interactive, hand-torn posters. The more people tore, the more layers of images were revealed, shaping Riley Rose through community interaction.
When Forever 21 launched Riley Rose, a new beauty brand and concept store in LA, we let the city define her—literally. In LA’s most Instagrammed neighborhoods, we created a series of interactive, hand-torn posters. The more people tore, the more layers of images were revealed, shaping Riley Rose through community interaction.