PRONOUN PLATES
On October 20, International Pronouns Day, we launched "Lyft Pronoun Plates"—just as license plates help identify your ride, pronouns help identify who you are.
Designed by transgender, nonbinary, and cisgender artists, this collection celebrates pride, progress, and the freedom to show up as your true self. Beyond the campaign, we introduced gender pronouns in the Lyft app for both riders and drivers, fostering an even safer and more inclusive space.
