GIANMARIA SCHÖNLIEB

A GENEROUS WORLD

Here’s a global Coca-Cola TV spot I created, featuring a nun, a fireman, a lifeguard, and the animatronic dolphin from Portugal’s Flipper. The story celebrates generosity—reminding us that no matter who you are, someone else might need a Coke more than you.

I infused the spot with references and inspirations I love. After it aired, we invited viewers to script alternate endings and keep the generosity going during the Oscars in the U.S.