HELLO!
I’m Gianmaria—a tennis player turned creative leader who still carries his racquets everywhere.
My work thrives at the intersection of pop culture, advertising, and entertainment, creating ideas that resonate in the now.
I started at Wieden+Kennedy Portland, learning to build award-winning creative teams that push boundaries. Since then, I’ve worked with agencies and brands to create ideas that shape culture, beyond mere advertising. Currently, I lead the creative at Mojo Supermarket, working with brands like Pinterest, Diablo, and Lululemon.
Previously, I led White Claw at VCCP US, establishing its Social & Culture division and overseeing Mark Anthony Brands’ beverage portfolio. At Lyft, I launched the Entertainment and Pop Culture Studio, bridging branding with culture.
Passionate about diversity and inclusion, I advocate for LGBTQ+ and marginalized voices through my work. I’m also the Executive Creative Director of Racquet Mag, a media outlet celebrating tennis culture.
My work has earned global recognition from Clio, One Show, Cannes Lions, Webbys, and more. I’ve been named to Ad Age’s 40 Under 40 (2022) and 30 Under 30 Most Creative People in Advertising (2016).
Let’s connect!
Most Recent Press and Articles:
Yahoo - “Blizzard’s Twisted “Vases of Hatred” Lets Diablo IV Fans Deliver Dark Gifts”
AdAge - “White Claw enters fashion industry with a capsule collection”
Highsnobiety - “White Claw X Tombogo is a refreshing take on functional fashion”
LBB - “How the Lyft Arcade Makes Waiting for Your Ride Fun” Interview
MUSE BY CLIO - “5 Rules for being a Creative Director In-House” Interview
AdAge’s 40 UNDER 40 - 2022 40 Under 40 in Marketing, Media & Entertainment recipient
TRENDLAND - Interview Spotlight
MEDIAPOST - “Hermes Cozies Up To D2C Lifestyle Stores”
SHOTS - “Furniture Is Never Normal in Burrow’s offbeat campaign”
VOX - “How Do You Sell A Couch in 2018?”