HELLO!
I’m Gianmaria, a tennis player turned creative leader who still carries his racquets everywhere.
My work thrives at the intersection of new media and pop culture. With deep expertise on both the agency and in-house sides, I take pride in pushing brands toward bold, original work that breaks new ground.
I started at Wieden+Kennedy Portland, learning to build award-winning creative teams that push boundaries. Since then, I’ve worked with agencies and brands to create ideas that shape culture, beyond mere advertising. Currently, I lead the creative at Mojo Supermarket, working with brands like Pinterest, Diablo, TikTok and Lululemon.
Previously, I led White Claw at VCCP US, establishing its Social & Culture division and overseeing Mark Anthony Brands’ beverage portfolio. At Lyft, I launched the Entertainment and Pop Culture Studio, bridging brand with culture and social media.
I’m also the Executive Creative Director of Racquet Mag, a media outlet celebrating tennis culture.
Passionate about diversity and inclusion, I advocate for LGBTQ+ and marginalized voices through my work.
I was named one of Ad Age’s 40 Under 40 in Marketing & Media (2022) and included in the 30 Under 30 Most Creative People in Advertising (2016). My work has been recognized globally by Clio, The One Show, Cannes Lions, The Webby Awards, and more.
Let’s connect!
Most Recent Press and Articles:
Yahoo - “Blizzard’s Twisted “Vases of Hatred” Lets Diablo IV Fans Deliver Dark Gifts”
AdAge - “White Claw enters fashion industry with a capsule collection”
Highsnobiety - “White Claw X Tombogo is a refreshing take on functional fashion”
LBB - “How the Lyft Arcade Makes Waiting for Your Ride Fun” Interview
MUSE BY CLIO - “5 Rules for being a Creative Director In-House” Interview
AdAge’s 40 UNDER 40 - 2022 40 Under 40 in Marketing, Media & Entertainment recipient
TRENDLAND - Interview Spotlight
MEDIAPOST - “Hermes Cozies Up To D2C Lifestyle Stores”
SHOTS - “Furniture Is Never Normal in Burrow’s offbeat campaign”
VOX - “How Do You Sell A Couch in 2018?”