GIANMARIA SCHÖNLIEB

white claw X TOMBOGO

Gen Z and millennials view brands as tools for self-expression, integrating them into their lives in inventive ways. Debuting at Art Basel 2023, the White Claw X Tombogo workwear-inspired pieces—featuring White Claw’s signature colored tabs and can-sized pockets—became an internet sensation, even attracting celebrities like T-Pain. The campaign spanned social content, digital placements, influencer marketing, e-commerce, and a two-day Art Basel event uniting the fashion and music communities.